CISOnomics
In this podcast we keep the focus on the CISO to explore the world from their perspective, with the aim of “building understanding between information security leaders and the businesses that sell to them.”
Regular topics include: The role of a CISO, Technology Evaluation, Vendor Outreach and Relationship Building.
Also watch out for our ‘SPOTLIGHT’ episodes, where experts are invited to discuss key cybersecurity and business topics affecting the industry as a whole.
Presented by Greenridge Search - securing exceptional GTM talent across North America and Europe.
CISOnomics
SPOTLIGHT (E18) Cutting through the noise in cybersecurity marketing
Co-Founder of the Cybersecurity Marketing Society, Gianna Whitver shares insights on a 'notoriously difficult' industry to market to, discussing how marketeers can cut through the 'miasma of sameness', align sales & marketing, measure ROI - and much more. Gianna co-hosts the 'Breaking Through in Cybersecurity Marketing' podcast on CyberWire/N2K network, as well organising regular in-person cyber marketing events.