CISOnomics
In this podcast we keep the focus on the CISO to explore the world from their perspective, with the aim of “building understanding between information security leaders and the businesses that sell to them.”
Regular topics include: The role of a CISO, Technology Evaluation, Vendor Outreach and Relationship Building.
Also watch out for our ‘SPOTLIGHT’ episodes, where experts are invited to discuss key cybersecurity and business topics affecting the industry as a whole.
Presented by Greenridge Search - securing exceptional GTM talent across North America and Europe.
CISOnomics
SPOTLIGHT (E30) What ingredients do vendors need for win/win channel strategy?
Channel expert Bob Layton's recipe for effective partnerships, including partner selection, ICP alignment, joint value propositions, uncovering pain points, proving value, and pipeline management. Bob was Chief Channel Officer for eSentire, held leadership roles at MDR firms including Alert Logic and Digital Defense, and is currently Chief Revenue Officer for 'purpose built for MSSPs' Continuous Compliance vendor, Apptega.